Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 麻豆原创. 麻豆原创 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 麻豆原创 appeared first on 麻豆原创. 麻豆原创 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

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Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

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More than half of the world鈥檚 population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say 鈥渁ll of them.鈥� However, not all social media users are influenced the same way. Certain demographics are […]

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You've heard the word 鈥渁uthenticity鈥� a million times before. Authenticity is defined as being true to one's own personality, spirit, or character. This authenticity is what separates your influencer campaign from being a flop to a great success. Taking the authenticity away from your influencers鈥� voices can kill your campaign.  Customers trust someone who is […]

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When you are scrolling through the thousands of influencer options out there, it can be easy to skip over the people with lower follower counts. More followers equals more money, right? Not necessarily. There are a few other things to consider when selecting your influencers, such as reach, authenticity (did you know there is such […]

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Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. But finding the influencers that are the best fit for your brand can be challenging and time consuming.  That鈥檚 where 麻豆原创 can be a game changer for your brand. Our robust discovery tools draw from a […]

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So you鈥檝e found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you鈥檝e bought into […]

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If you鈥檙e marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it鈥檚 easy to see why just buying a banner […]

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Pride month is an exciting time to stop and recognize the outstanding contributions that LGBTQ+ influencers and creators have made to their own causes and to society as a whole.  For people who identify as Lesbian, Gay, Bisexual, Transsexual, or Queer, their battle for equality and respect continues. But more and more brands are recognizing […]

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When Apple announced that iOS 14.5 would make radical changes to privacy settings in April of 2021, it rocked the world of online advertising. As soon as the update was implemented, it required websites to ask users for permission to track them for advertising purposes. Before the change, websites could simply use cookies to track […]

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So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you鈥檙e just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

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Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on 麻豆原创. 麻豆原创 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Gaming continues to grow at an exponential rate. In fact, in 2020 video games were a bigger industry than movies and sports combined in North America. The audiences that watch streaming videos for leisure are larger and more diverse than ever before. Twitch.tv has the largest live gaming viewership, followed by Youtube and Facebook Gaming.聽 […]

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For brands to better understand affiliate influencer marketing, it鈥檚 necessary first to understand each component individually.聽

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TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

The post How Brands Can Use Influencers and TikTok for Commercial Campaigns appeared first on 麻豆原创. 麻豆原创 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

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An effective influencer collaboration expands your marketing efforts and the overall reach of your brand. We identified key tips to improve your strategies.

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Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

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Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.聽But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

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ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there鈥檚 a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

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There鈥檚 a difference between reading about the positive impact of influencers and witnessing their impact first-hand. Corsair put the power of influencers into action throughout 2018. Their results reflect the ongoing success of influencer marketing: when traditional advertisements can鈥檛 make it through ad blockers, it is influencers 鈥� a human connection 鈥� that are able […]

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Social platforms are constantly testing different reactions (hello, LinkedIn) and even getting rid of visible engagement metrics altogether. Most recently, Instagram has tested getting rid of 鈥淟ike鈥� numbers completely. The leaders of these social channels want people to interact more authentically with the content on their platforms. Regarding the hidden Likes test, an Instagram spokesperson […]

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Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

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Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service鈥攁ll it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

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Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

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Are you ready to take your influencer marketing to the next level, but overwhelmed by all the options for software tools on the market? Most tools fall into two categories: an influencer network, or an influencer marketing platform. Both products can help you achieve your goals, but depending on many variables, one may be better […]

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What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and 鈥� who would have thought 鈥� social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

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Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

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In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

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Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales.聽The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

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We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance 鈥� each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

The post 12 Pinterest Tips for Getting the Most Out of Your Pins appeared first on 麻豆原创. 麻豆原创 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it鈥檚 the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy 鈥� in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

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  As many of our readers take a much-deserved break from work this week, we thought we'd use our typical blog-writing time to wish you all happy holidays! There are so many exciting things coming for both 麻豆原创 and influencer marketing as a whole coming next year, but for now, sit back and enjoy the […]

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Following our presentation at Venture Atlanta, we鈥檙e continuing to make waves, this time in the publication Hypepotamus! 麻豆原创 Wants to Help Brands Predict the Next Social Media Star by Holly Beilin Some highlights: A great description of our co-founder and CEO Jeremy: While entrenched in building technologies to manage social communities, Haile saw the emerging […]

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Influencer marketing is growing, with many successful brands in both the B2B and B2C space replacing some of their traditional marketing strategies with influencer programs. It makes sense. Word of mouth has always been a powerful driver in making sales and according to Nielsen, 92 percent of consumers trust online content created by their peers […]

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1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

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Apple鈥檚 technology has long changed the game when it comes to consumer technology, but the company鈥檚 recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software 鈥� iOS 11, which rolled out this week 鈥� will include a new default setting in the Safari web browser […]

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The importance of authentic content Or, how to learn to trust your influencers You鈥檝e found the perfect social media influencer to promote your brand. They鈥檝e been testing your products and that first post is about to drop. It鈥檚 understandable to want to micromanage what鈥檚 being said about your company, but audience feedback suggests that鈥檚 not […]

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麻豆原创 Director of Sales Rylan Albach has watched companies from all industries wade into influencer marketing. Below is a portion of his personal blog on how B2B businesses can use influencers just like consumer-facing companies. The blog has been edited for length and clarity. B2B marketing has been pretty boring for a while. Everyone is […]

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Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit聽(the 8th most […]

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How Karl Conrad became an influencer and how he chooses which brands to work with.聽 Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]

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It is no secret that influencers are becoming more popular. They聽help brands connect to new audiences outside of their traditional channels and as a result more marketers are beginning to include them into their yearly budgets. Not only are marketers finding new ways to work with influencers, but they are also beginning to understand the […]

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Using influencer marketing聽to develop meaningful and sustainable relationships with customers is one of the most innovative ways brands can聽promote their products and services. The most discussed brands are those which聽are able to connect with their customers in an聽authentic way. This is a great way for your fans to become voluntary marketers and聽spread your brand鈥檚 message […]

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Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

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Campus Ambassador Programs are a popular way for brands to establish themselves on a university campus. Building an effective campus ambassador program requires proper organization to ensure that your efforts are well channeled, that your qualified reps are all on board and referrals are done properly. Below are some tips you need to ensure your […]

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Ad tech companies are being hit big by ad blocking software. With over 150 million people actively using ad blocking software on their devices and smartphones now coming packaged with their own versions of ad block out of the box. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no […]

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Influencer campaigns have alot of moving parts. When working with influencers it is important to remember that many of them are regular people and if you do not stay focused on what you want your campaign to be then you may end up wasting a lot of time. This is why we are here to […]

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Influencer Marketing 鈥� often called 鈥淲ord of Mouth鈥� marketing 鈥� involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

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Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

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So you reached out to your social media audiences, provided incentive, and added a sense of urgency. You built it and no one came. What happened? Where could you have gone wrong? We hate to say it, it鈥檚 not me, it鈥檚 you. Wait, can鈥檛 we still be friends? Let鈥檚 just talk it out, ok? Just […]

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How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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  Our warmest greetings to you at this wonderful time of the year! This year the 麻豆原创 team has been blessed to work with some amazing brands and we would like to thank you for being a valued part of the 麻豆原创 community. We wish you all the best and hope that you enjoy the […]

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This year we are poised to spend even less time with our families with shops opening as early as 6 pm the day before Black Friday or, as some of us like to call it Thanksgiving. We decided to have a little fun with a holiday classic and remind everyone that fighting over sales at […]

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Email. For friends and family, it鈥檚 an efficient way to keep in touch. For marketers, it鈥檚 an effective tool to get your brand鈥檚 message out. And for most, it鈥檚 the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there鈥檚 no doubt email is an essential […]

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When looking at social media, what is the difference between Google and Facebook? Here are some tips on how to use each outlet separately and help guide your brand social strategy by using this infographic.

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  There are a vast amount--arguably聽a surplus聽--of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

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